MCG Strategic: Financial Strategy for Ambitious, Founder-Led Brands
Board-level financial strategy for founder-led brands, from global consumer names to early-stage hardware and tech, with particular depth in luxury, beauty and wellness. Make An AppointmentAbout MeWho You Are
Luxury & beauty
E-commerce leaders
Wellness innovators
Consumer tech & hardware
Consumer brands
Founder-led, any sector
Companies I’ve Worked With
“Marta’s diagnostic work was highly professional, refreshingly practical and immediately actionable. I was thoroughly impressed by the clarity and rigour she brought to the process. A pleasure to work with.”
“Marta has been an invaluable leader of the business. Her strong finance background, blended with her “Omi-channel” understanding, allows her to see the business in a full 360 view. She listens, coaches & directs in a firm, yet kind & helpful way.
Marta’s guidance & direction allowed me to accurately deliver budgets & P&L’s that were proven successful.”
“From day one, Marta brought clarity, confidence and genuine care to every interaction. She has a brilliant ability to make sense of complex financials and translate them into clear, practical actions. Whether it was cashflow forecasting, budgeting, or helping us understand the financial impact of key decisions, Marta’s advice was always spot-on and easy to trust.”
About MCG Strategic: Financial Strategy for Founder-Led Brands
MCG Strategic offers financial strategy for founder-led brands, with particular depth in beauty, luxury and wellness. I work directly with founders and leadership teams, supporting clients through growth, fundraising, market expansion and operational change with hands-on, commercially minded guidance.
My focus goes beyond the numbers — I help businesses align their financial decisions with what they’re actually trying to achieve, whether that’s improving margins, preparing for investment, or launching in a new market.
The clients I work with range from early-stage consumer and tech brands to more established beauty, luxury and wellness businesses looking for that next phase of scale. I like to be very hands-on and collaborative — and I tailor the way I work to the founder’s needs and the stage of the business.
Marta Checa-Gracia
Expert answers. Real clarity.
Direct guidance on our advisory process, engagement options, and how we drive growth for ambitious brands.
How do we start working together?
We begin with a focused review of your business needs, aligning on priorities and defining where we can deliver the most impact.
Which industries do you advise?
I support luxury, beauty and wellness brands, and founder-led businesses more broadly, including consumer tech and hardware — across early-stage, scale-up and established companies.
Do You Only Work With Established Companies?
Not at all. While much of my work is with more established brands scaling to their next stage, I also partner with early-stage founders who need strong financial foundations from day one. Whether you’re just starting out or preparing for significant growth, I tailor my approach to your business’s specific stage and needs.
Is your consulting approach adaptable?
Yes. I offer both project-based and retainer models, adjusting support as your business evolves.
What sets your approach apart?
You get hands-on partnership, clear financial insight and strategies aligned to your commercial goals.
Business News & Resources
Read More on Substack
Fresh perspectives on financial strategy and growth for founder-led brands